Kajol and Ajay Devgan Wedding Marriage Details and Photos

 

Kajol and Ajay Devgan wedding / Marriage

No doubt that Kajol and Ajay Devgan are one among the cute perfect couples. They fell in love and married without much gossips..!!  Ajay Devgan & Kajol dated for few years even before marriage. But there were not any great controversies or gossips, everything was fine between them.
Kajol daughter of actress Tanuja and film producer Shomu Mukherjee married the bollywood actor Ajay Devgan on 24th February 1999. Mehndi ceremony was also held at Kajol’s apartment in Bombay a day before the wedding. It was a simple marriage ceremony attended by few close friends and relatives. The wedding ceremony was held at Ajay’s residence Varsha, in Juhu. The ceremonies were performed in the late evening at 7 pm.
The newly wedded couples went to Europe, Egypt, and Australia for their honeymoon. It was reported that Kajol will continue to act in films even after their marriage. Ajay Devgan said that its left to her and he has nothing to decide. He gave full freedom to his wife to decide.

Ajay Devgan quotes about Kajol

“I’ve sent a legal notice to the columnist who’s written that Kajol and I are breaking up. Either she tenders a written apology or prepares to face the consequences. It’s the giddy limit. Kajol and I know each other inside out so nothing can instigate us. Even if there was an iota of truth in the rumours, I’d have kept quiet. But totally baseless accusations can’t be taken lying down.” (Filmfare, Dec. 2001)
“I do not want to comment on my personal affairs. People talk too much — it’s really irritating me now. They jump to conclusions for no reason, without sufficient proof. I never talk about my personal life. After these rumours, I definitely do not want to comment on anything.” [About personal life]

Kajol quotes about Ajay Devgan and Marriage life

“There is no secret at all. It has worked because both of us wanted it to work and we have tremendous love plus respect for one another. You need to work on a relationship and that is what we do in our own little ways every single day. The feeling of caring must be there in both the partners and this does not begin or end with those three words ‘I love you.’ It is true that I am possessive about him in the same way that I am possessive about Nysa. But we also realise that we need to give some space to each other to grow individually, as a married couple and as Nysa’s parents. It is not that we do not have fights or arguments. But these are the things that add spice to a marriage, don’t they?” [About secret of happy marriage]
“A woman should trust her husband , only then will she be able to win him over , I’ve been born and brought up in this industry and know that here smoke can be conjured up without a fire . I trust my husband more than the rumours . I married him because I love him.”
“He was my husband at home and was the ruthlessly dominating boss on the sets and he told me to accept this change in the equation much before shooting began. After all, I have been an actress for too long to forget my professionalism on the sets and in front of the camera. Not that it did not disturb me at times, but I learnt to cope with it when I understood that he needed to cope with the changed equation as much as I did. He was so well organized that he left no scope at all for discussion, debate or argument.” [About Ajay as director of "U, Me aur Hum" ]

Kajol Movies after marriage

After her marriage the film industry believed that she won’t come back again to the movies thus ending her career with her “Kuch Khatti Kuch Meethi”. She didin’t even gave any interviews to the media thus adding more doubts about her come back. It was reported that her in laws are expecting her to stay home and pay more attention to family. kajol neither admitted nor denied tha gossips. She gave a shock with her come back in Kabhi Khushi Kabhi Gham which was a blackbuster of the year.
Kajol said:  ” As a Devgan daughter-in-law  and a member on the Board of Directors of the family’s company , I won’t be able to devote all my time to acting . I’ve thus decided to do one film at a time”
Kajol states ” I don’t believe this at all .It depends on the image of the heroine .If there is depth in her acting and if she is an actress to reckon within then marriage does not make any difference . But if she is only a Sex symbol or decorative doll , then marriage does make a difference . The careers of Hema Malini , Raakhee and Sharmila Tagore survived marriage. They were in the limelight  for years after their marriage . A lot of planning has gone into the selection of my films . I’ve never taken the shortcut to fame i.e. via sex and glamour , nor have i ever worked with incompetent directors . Even earlier I didn’t accept many films and now with responsibilities of the home and the company , I do not have much time to devote to acting.”
Her movies after marriage includes many hits like Kabhi Khushi Kabhie Gham and Fanaa.

 

Latest Ajay Devgan News – Daughter Nysa Religious Birthday Celebratie

Latest Ajay Devgan News – Daughter Nysa Religious Birthday Celebratie

Ajay Devgan Latest News 2010:-

(1) Bollywood Bold Actor Ajay Devgan, who is celebrated his daughter Nysa's seventh birthday (April 20), will be seeking the blessings of Shirdi's Sai Baba tonight.

Ajay Devgan has taken a break from the Goa shooting for Bollywood Upcoming Movies 2010 named “Golmaal 3” to be in Mumbai to celebrate Daughter Nysa's birthday.He has been thinking about going to Shirdi for a while now but was unable to do so because of his packed shooting schedule.

Now, Kajol and Ajay Devgan family feel that the time is right to seek the blessings of Sai Baba. Ajay Devgan Wife Kajol, daughter Nysa, his mother and sister will be accompanying him to Shirdi.”

Ajay Devgan's spokesperson confirmed the news. Incidentally, Ajay Devgan Friend Sanjay Dutt is also in a religious mood.He is currently visiting the Ajmer Sharif Dargah in Rajasthan.

(2) Ajay Devgan New Look :-

Ajay Devgan is geared up with his new look for Shree Ashtavinayak Cinevision Ltd’s upcoming comic caper Golmaal 3.

Ajay Devgan New avatar has been conceptualized by Rohit Shetty (director).Here Ajay Devgan will be seen in an edgy and rugged style accompanied by tattoos, diamond ear studs and cropped hair.

Kajol and Ajay Devgan Blessed With a Baby Boy

Kajol and Ajay Devgan Blessed With a Baby Boy

The Bollywood superstar couple Ajay Devgn and Kajol had their second baby, a boy, at a suburban Mumbai hospital yesterday, 13th Sep 2010. Kajol's little bundle of joy arrived at 9.20 A.M.

Both the kajol and son, are healthy and doing well. Ajay was with Kajol at the time of his son's birth. Daddy Ajay Devgan expressed his joy by saying "Kajol and I are ecstatic", while speaking from Lilavati hospital. Ajay said that it is a wonderful feeling to become a father again. He expressed his regards and thanks to everyone for their blessings and good wishes. For the last fortnight, Ajay had cancelled all out of Mumbai shootings because on her last visit to the doctor, Kajol had been told that the baby could arrive shortly.


Kajol and Ajay have a daughter named Nysa who is now 7 years of age and with their second born being a son, their little family is now complete. The Devgns, of course, didn't ever speak about wanting a son. All through they simply maintained that they wanted a healthy baby; it didn't matter if it was a son or a daughter.

Kajol's sister Tanisha and mother Tanuja were also present at the hospital. A few of the celebrities and close friends including Sanjay Dutt, Rohit Shetty and Kumar Mangat visited the Kajol in the hospital.

Shahrukh Khan, Priyanka Chopra, Arshad Warsi, Manish Malhotra, Bipasha Basu, etc congratulated the couple in a micro blogging site Twitter.

Ajay also tweeted about the news and expressed his hearty thanks to all his well-wishers. We wish the couple a healthy and happy family life. Kajol gives birth to baby boy

Ajay Devgan at Koffee With Karan Season 3 Programme Stills,Photogallery

Ajay Devgan at Koffee With Karan Season 3 Programme Stills,Photogallery

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ajay Devgan didn’t charge a single penny for Yamla Pagla Deewana Movie

(1) Ajay Devgan has lend his deep voice for the Deols ‘Yamla Pagla Deewana’ (YPD). The actor has done the narration at the beginning of the film.

The Director Samir Karnik revealed that he liked his voice and wanted him to lend it for the narration.

As per Latest Bollywood Interviews, Samir said that, “He had been busy with the dubbing for his Director Madhur Bhandarkar Bollywood Upcoming Movies 2011 name ‘Dil Toh Bachcha Hai’ managed to squeeze time to do a voice-over for YMD and did not charge a penny for the work.”

(2) Dil to Bachcha Hai Ji Release Date – 26th January 2011

Dil to Bachcha Hai Ji Cast - Ajay Devgan, Emraan Hashmi, Omi Vaidya, Shruti Hassan, Shazahn Padamsee, Shraddha Das

Madhur Bhandarkar said that, "This is just a little token of love from my side to my fellow Indian on Republic Day. This is why we have decided to release 'Dil...' on Jan 26th now. I hope everyone has a bone-tickling R-Day."

(3) Ajay Devgan flew one of the largest size kites of 10 feet height along with Hot Shazahn Padamsee from the movie - ‘Dil toh Baccha Hai ji’. The evening saw a different side of the ‘Golmaal’ actor as he interacted with listeners of 92.7 BIG FM and gave some interesting tips on how to fly kites.

Ajay Devgn is all set for the release of his Golmaal 3

Apparently, the sequel is going to be whackier and funnier than ever before. “We also have an interesting story and a nice emotional angle to it which will touch your heart” says Ajay.

The earlier sequels had him being naughty and bratty but his role in Golmaal 3, says Ajay is that of a man who is a bit crazy and mad. “My character is short tempered and he keeps breaking fingers, that’s why he has the edgy look. I am more like a child who gets upset for no reason,” he says.

The film will also see Kunal Khemu in one of the roles. It may be recalled that Ajay worked with Kunal as a child star in Zakhm in 1998. “Yes he reminded me about it on the first day of the shoot. Kunal is a good actor and he’s grown now. But he was always a talented kid.”

Ajay will be seen doing death-defying stunts in the film. “This time we have blown more cars. I will be seen standing between two cars. The last time I did that was for my debut venture Phool Aur Kaante. It’s a big scene. I have been lucky to work with different genres. I got a chance to work with good directors at the right time and experiment with roles.”

Right now Ajay is busy shuttling from London to Mumbai shooting for Priyadarshan’s Tez in London. “I can’t talk much, but yes it’s an action film. I will be releasing my next Toonpur Ka Super Hero an animated venture soon,” he adds.

I'm always under pressure to promote films: Ajay Devgn

Bollywood star Ajay Devgn may have appeared in "Kaun Banega Crorepati" to promote his forthcoming comedy "Golmaal 3", but he actually opposes the new marketing gimmick of using TV shows to market movies.
"I am always under the producer’s pressure to do such things to promote films. If one is doing it, then another has to do it as well because it becomes a habit for the audience to watch such things," Ajay told IANS in an interview.
He joined Arshad Warsi, Kunal Khemu, Shreyas Talpade, Tusshar Kapoor and director Rohit Shetty on the quiz show hosted by megastar Amitabh Bachchan for Sony. The film is releasing Friday.Special efforts are made to create space for movie stars in television programmes, says Ajay.
"Scenes are written to incorporate the stars of the respective film to promote it (through serials). It’s not a good idea. I don’t know where it will meet its end. But one can’t stop it, will have to do it unanimously. I always do it indifferently," said the 41-year-old.
He had earlier appeared on "Taarak Mehta Ka Ooltah Chashma" and also featured in an episode of "Crime Patrol" to promote "Aakrosh", a film about honour killings.
The trend was started by Abhishek Bachchan when he appeared on the hit series "Balika Vadhu" to promote his 2008 release "Drona". In recent times, Akshay Kumar joined the cast of "Sasural Genda Phool" for the marketing of "Khatta Meetha"; Salman Khan appeared on Colors’ soap "Laagi Tujhse Lagan" for his recent mega hit "Dabangg"; and Neetu and Rishi Kapoor featured on SAB TV’s comedy show "Tarak Mehta Ka Ulta Chashma" to introduce their film "Do Dooni Chaar".
Promotion strategy notwithstanding, Ajay says "Golmaal 3" is a fulsome Diwali treat to the audience and what sets it apart from the last two instalments of the brainless comedies is that this time they have a story to tell.
"The only intention of making sequels of ’Golmaal’ is to entertain people, not to find logic. We planned to release it during Diwali because that’s the festive season and people want to enjoy a movie with family. That’s why we try keeping ’Golmaal’ clean. "There is a very interesting story this time. It’s complicated in the sense that there are two groups and how they fight and get together. There is a nice emotional angle to it. With laughs throughout the movie, somewhere it touches your heart and again resumes to be a full-fledged comedy," said Ajay.
Talking about his character, he said: "My character is little crazy and mad. He has got a bad temper, which makes the character completely different from the first two.
That’s why the character is given a very edgy look."
The actor says in real he is not at all like the character in the movie. "I am not a mad person. That character is too short tempered."The ensemble cast also includes actor Kareena Kapoor. "In this film we needed more characters. Kunal has done a good job in the film," said Ajay.The national award winning actor, who featured in three different movies this year - comedy "Atithi Tum Kab Jaoge?", political thriller "Raajneeti" and underworld saga "Once Upon A Time In Mumbaai" - has always garnered rave reviews for his varied performances."I feel I am very lucky because firstly I got to work in different genres with good directors at the right time. Secondly, I am very happy that people have liked those films. So, I can do different genres and I think acting keeps getting better with experience," he said.

“I wanted all the characters to have different looks in G3:Ajay Devgan

Director Rohit Shetty has made it sure that Ajay Devgan’s entry in ‘Golmaal 3’ is no less than his impressive and grand entry in the earlier sequels “Golmaal: Fun Unlimited” and “Golmaal Returns”. In “Golmaal: Fun Unlimited”, released in 2006, Ajay made his entry on a sports bike and in the 2008 “Golmaal Returns” he balanced himself on two Hummer cars. In the latest one, Ajay will be seen making an entry balancing himself on two vintage cars driven on two wheels each. The cars will be bright pink and yellow in colour.

Ajay has also sported a brand new rugged look for the film with diamond ear studs, tattoos and cropped hair. Kareena Kapoor sports a tomboy look, Tusshar Kapoor has a tapori look and Arshad Warsi too has experimented with his looks.
“I wanted all the characters to have different looks in G3. For Ajay (who plays Gopal again), I wanted a character that looked different from everything he has done. He has been working hard on his body a lot, so we will have him flaunting his body. He plays a hyper character who loses his temper very quickly, because of which everyone is scared of him. People never know what he will laugh about or get angry about.” Shetty said.

Ajay Devgan’s tattoos have been designed by Aalim’s studio. “Vishwas from my salon designed the tattoo on Ajay’s neck but the concept and choice was Ajay’s. The tattoo is of a Celtic or tribal trishul. No actor in India has got a tattoo made on the neck.” Aalim said.
“We have given Ajay the buzz cut, a more macho, masculine and grungy look than he normally sports. We were waiting for all his film shoots to get over before we could give him this look as otherwise it would have continuity problems. He took a keen interest in the whole look and styling.” Aalim added.

Vidya and Ajay Devgan are together again

Vidya Balan and Ajay Devgan, both are known to be sensitive actors who get into the skin of their characters very easily. Now, it so seems that the two would be seen together once again (they were together in ‘Halla Bol’) in Ekta Kapoor’s forthcoming project on the life and relationships of South siren Silk Smitha. Ajay has recently worked with Balaji in his latest release ‘Once Upon A Time in Mumbaai’ which went on to be a rage at the box-office.
If Ajay gives a nod to the role, he will be seen playing of a renowned filmmaker, who was involved with the actress Silk Smitha when her career was in its peak. The film will deal more on Smitha’s relationships than her career. Director Milan Luthria is really keen on Vidya to play the role as she just fits easily into the criteria of a Malyalam girl with a very Indian type of body.

As for us, we would like to see the sparks between the two refines actors set the screen afire once again!!

Kangana Ranaut and Ajay Devgan is hit on screen

Who would have thought that Kangana Ranaut and Ajay Devgan would make an onscreen couple that would catch the fancy of not just audiences but the astute dream merchants of Bollywood as well?

The two actors are wowing the viewers with their superb chemistry in Once Upon A Time In Mumbaai and even as the film still runs to good occupancy, producers are queuing up to pair Ajay and Kangana together.

We hear that the awesome twosome have three films in which they would be paired up again.

Priyadarshan wants Ajay and Kangana together for his tentatively titled film ‘Bullet Train’. Likewise, David Dhawan wants the duo for his ‘Rascals’; and producer Kumar Mangat, a good friend of Devgan, wants Kangana opposite the droopy eyed actor for his film as well.

Truly, nothing succeeds like success.

Ajay Devgn’s look is inspired by Amitabh Bachchan’s

Ajay Devgn’s look in the upcoming film “Once Upon A Time In Mumbaai” is inspired by Amitabh Bachchan’s iconic look in “Deewar”, says director Milan Luthria.

Set in the 1970’s, the film sees Ajay donning a purely white ensemble, similar to what Amitabh wore in “Deewar”.

“I happened to see ‘Deewaar’ and loved Amitji’s all-white look when he goes for his father’s funeral in the film. I realised that the look would work for Ajay as he looks good in white. Ajay wears white throughout the film. It gives him a different identity,” Luthria said in a press statement.

Before settling on the “all white” look for Ajay, whose role is said to be inspired by infamous gangster Haji Mastan, the team had tried 37 costumes.

Due for a July 30 release, the crime thriller follows the rise of Sultan (Ajay Devgn), and the conflict, when his protégé Shoaib (Emraan Hashmi), challenges his supremacy, and usurps power to rule the murky underbelly of Mumbai.

Ajay Devgan In Golmaal 3 - Wallpapers

Ajay Devgan In Rajneeti - Wallpapers

Bollywood star Ajay Devgn still loves his action hero image

Bollywood star Ajay Devgn might not have featured in any full-fledged action film off late, but the actor says he still loves his action hero image he was known for.

"I’m doing every kind of film and there has not been any effort for an image change. In fact, I still love my action hero image. But at the same time, I’m lucky that I got the opportunity to do films of different genres and people liked me in them," Ajay said.

Ajay has been part of action flicks like Phool Aur Kante, Vijaypath, Haqeeqat and Diljale among others.

The actor was in the capital for the promotion of his upcoming venture Atithi Tum Kab Jaoge?, slated to release on Friday.

The comedy revolves around the story of Puneet (Ajay Devgn) and Munmun (Konkona Sen Sharma), a happily married couple living in Mumbai. Their life takes a turn when a distant relative Chachaji (Paresh Rawal) turns up unannounced at their doorstep from a far-off village.

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Ajay Devgn was accompanied on the sets by his adorable daughter

Ajay Devgn is always known to take time out for his daughter Nysa’s daily activities irrespective of his busy work schedule.

Well this time too, while shooting for his forthcoming movie ATITHI TUM KAB JAOGE? Ajay was accompanied on the sets by none other than his adorable daughter Nysa who he was babysitting while Kajol was busy shooting in Australia.

Our source on the sets revealed that Nysa would be present on the sets daily and would be engrossed with her video games while Ajay was busy shooting.

What’s more, whenever Ajay would be free he would also join Nysa in her games and would make sure she was comfortable and enjoyed herself on the sets.

Well it seems like Nysa is one lucky girl with daddy dearest mastering the art of multitasking just or her.

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Ajay Devgn and Konkona Sen coming together for the first time

They are national award winners, fantastic actors and have a respectful eye for a deserving performing art. Then what’s the reason of debate between the wonderful actors who are coming together for the first time in ‘Atithi Tum Kab Jaoge? ’

Guessing…..well our bee reveals it’s their take on mehmans (guest, visitors) that sparks debate between the two fine actors.

Well, they totally agree and enjoy the idea of an Atithi (guest, visitor) coming to your place but Ajay doesn’t approve and is not in favour to keep the excitement so long, he shares, “The idea of having an Atithi come over at your home is really exciting, but it can turn into a nightmare if the Atithi refuses to leave.”

The bong babe Konkona somewhat differs, she says, “Atithi (guest, visitors) come as a breath of fresh air and spread cheer, having lived alone in Mumbai for a long time, I’ve always enjoyed the company of an Atithi.”

Well, we hope that the two might continue the debate for a long time and hopefully reach to an agreement and by the time we wait and decide who is actually right when the Warner Bros. and Wide Frame Films picture ‘Atithi Tum Kab Jaoge?’ releases on 26th February 2010 next year.

The heart warming fun film is helmed by Ashwni Dhir, and it stars Ajay Devgn, Konkona Sen Sharma and Paresh Rawal in the main lead.

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Bollywood has finally joined with Hollywood in the business

Next year may well be the year of sequels with most directors and producers ready to make Part 2 or Part 3 of their landmark films. Of course, the trend has already been set by Rohit Shetty and his Golmaal series , of which two are already out. The director is all set to begin work on the trilogy in the coming year, the cast of which will remain the same, except for the absence of Arshad Warsi from the sequel and the trilogy.

Another film which is dying to have a sequel is ’Mr India’. Producer Boney Kapoor is very keen on making a sequel which will star his wife Sridevi and brother Anil Kapoor. This time round he intends to rope in Salman Khan as well as a superhero. Priyadarshan made ’Hera Pheri’ and gave us those loveable characters of Babubrao, Ghanshyam and Raju.

But he had no hand in the sequel, ’Phir Hera Pheri’ and now one hears that ’Hera Pheri 4’ is on the cards and it will be directed by Anees Bazmee. And no we haven’t missed Hera Pheri 3, just that the trilogy is being called ’Hera Pheri 4’. And that’s not all, there is Farhan Akhtar’s ’Don 2’, Abbas Mustan’s ’Race 2’, Shetty’s ’All The Best 2’, and ’Agyaat 2’ as well.

One also hears that there may just be a ’Dhoom 3’ as well. So that makes it almost a year full of sequels and trilogies. Bollywood has finally joined with Hollywood in the business of making sequels. It is after all, a matter of brand value. If it sells, then why not?

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Warner Bros Pictures join hands for Ajay Devgn movie

Warner Bros. Pictures India and Wide Frame Films join hands for their next Bollywood film Atithi Tum Kab Jaoge? starring Ajay Devgn , Konkona Sen Sharma & Paresh Rawal in lead roles. The film is being directed by Ashwani Dheer while Amita Pathak (daughter of producer Kumar Mangat) will take on the reins of a Producer for the first time with this project.

"The script of Atithi Tum Kab Jaoge? itself is a non stop laugh riot and you add the comical talents of Ajay Devgn, Paresh Rawal & Konkona Sen to it and what we have is a winner at the box office" says Denzil Dias, Deputy Managing Director (Theatrical), Warner Bros . Pictures India

Says the debutant producer Amita Pathak, "When my director (Ashwani Dheer) narrated the script to me, I could completely relate to it as we have also faced a similar scenario at home leading to a lot of funny and frustrating situations. We felt it made the perfect premise for a rip-roaring comedy. And that is how Atithi Tum Kab Jaoge? was born."

This is the first time the 3 National award winners namely Ajay, Konkona and Paresh have been cast together for a light hearted comedy.

Says Ajay Devgn, "I liked the script because it is very real and has some slice-of-life comic situations. It is also very cleverly written and the humour in the dialogues makes it very likeable. I’m sure people from all walks of life will identify with this because every home must have had a guest who has been the bane of their lives."

To be shot over 50 days at Yash Raj Studios and other locales in Mumbai, the film is slated to release on 26th February 2010.

Music for the film will be composed by Pritam while the lyrics have been penned by Irshad Kamil. The Cinematographer of the film is Aseem Bajaj, Sound recordist is Subhash Sahu while production designs will be done by Sabu Cyril.

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Ajay Devgn required to showcase his intense side

Doing just intense roles can get quite boring, believes Ajay Devgn who is happy to have worn a different hat in the out and out comedy All The Best even as he is on home ground in London Dreams.

"It’s a great feeling that at this stage of my career I am being seen in movies as diverse as London Dreams and All The Best. At one point of time, I was doing only intense roles," said Ajay, 40, who won a National Award for Zakhm (1998).

"But, believe me, if I had continued doing that till date with every film, I would have been really bored and fed up by now."

Ajay has been seen in quite a few films that required him to showcase his intense side, among them Halla Bol, Omkara, Apaharan, Gangaajal, Deewangee, Company and Takshak.

His London Dreams co-star Asin has said it is Ajay’s "intensity quotient" that strikes one most as an actor. She also said when it comes to dramatic scenes, he just "eats up the screen".

But Ajay says humbly, "I don’t really know if I eat up the screen or do anything like that in my dramatic scenes. Yes, intensity has been my forte and I take her views as a compliment. But, as I said, I am loving this phase of my career where I am able to work on diverse films."

In the pipeline are films like Rajneeti, Once Upon a Time in Mumbai, Priyadarshan’s next film, Atithi Tum Kab Jaaoge, Toonpur Ka Superhero and a sequel to Golmaal or All The Best. Clearly, the man is enjoying his status as an actor who can work in diverse genres.

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Salman Khan and Ajay Devgn selling tickets for London Dreams

Marketing is the new buzzword in tinseltown and the biggest and best are waking up to the worth of a good promotion strategy. Salman Khan and Ajay Devgn are no exceptions, it seems, and the duo will now be seen behind the counter, selling tickets for their upcoming London Dreams.

From the outset, director Vipul Shah had an extensive strategy in place but things didn’t quite go as planned. The team had planned to have a series of London Dreams concerts across the country, but that was put in jeopardy after concerns over the frenzy it would cause among fans, and the lack of suitable venues. The series had to be cancelled, said Intech Image company managing director S. Chakravarty, after they realised the gravity of the situation.

As an alternative, Vipul was keen to have a novel initiative. So now Ajay and Salman will sell tickets to customers at Delhi multiplexes. The makers were still a bit wary about security issues but have plumped for this initiative since it allows the stars to be sat in a closed room, manned by security while still close enough to fans across the window.

Sources tell us it’s a publicity gimmick many producers are looking to follow. With stars sat at counters there are bound to be crowds coming in. The fact that it directly influences ticket sales makes it an effective strategy.

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