Strange are the ways in which Aamir Khan works; though he hardly attended college and couldn’t further his studies, no one can surpass him when it comes to planning marketing strategies.
Dhan tana, now you can see autorickshaws that are emblazoned with ‘Capacity: 3 Idiots’ on the back. Yes, Aamir has printed these stickers for 10,000 ricks and has introduced them into the places like Mumbai, Hyderabad, Gujarat, Jaipur, Kota, Lucknow, Kanpur, Patna, Kolkata, Bhopal, Indore, Bangalore and Chennai .
So while riding a rick, make sure to read it’s back. About this auto rickshaw stunt, producer Vidhu Vinod Chopra is quoted as saying, “The auto-rickshaw is the most popular mode for commuting and works as a wonderful reminder medium. We have used this sticker in all the cities wherever rickshaws are one of the common modes for commuting.”
In fact, a few days ago, the makers of 3 Idiots also painted the walls of the washrooms of some of the theatres and they read…. “You are an idiot!”
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