In yet another testament of UTV’s HARISHCHANDRACHI FACTORY is now India’s official entry for the 82nd Academy Awards. The film has been co-produced with Paprika Media and Mayasabha Production. UTV has recently kicked off its campaign for the Academy Awards, which will include a targeted and aggressive media burst and extensive screenings in Los Angeles in October and November.
Siddharth Roy Kapur, CEO, UTV Motion Pictures said “Over the years, movies that have received recognition by the Academy have been those with unusual themes and uplifting stories of the triumph of the human spirit in the face of adversity. With a tight running time of a little over 90 mins, HCF has the ability to reach out to international audiences in a grammar of film-making they are conversant with. We will go all out to ensure that it gets the best chance possible to do India proud.”
Plans are now afoot to give HARISHCHANDRACHI FACTORY (HCF) the same platform and to ensure that it gets the opportunity it deserves to attain global recognition. Paprika Media, which has a range of custom-publishing platforms, has been keeping a close eye on the Indian film scene in the pages of its Time Out magazines in Mumbai, Delhi and Bengaluru. Harishchandrachi factory held out so much promise, Paprika Media decided to cross over from being an observer to an active participant. HCF, written and directed by Paresh Mokashi, is a delightful account of the incredible journey undertaken by Dadasaheb Phalke to make India’s very first motion picture, Raja Harishchandra.
According to Paresh Mokashi, writer-director, Harishchandrachi Factory, “What better than to have one’s debut film about the making of India’s debut film. My search for the subject of my film was over when I first read the adventures of Dadasaheb Phalke in trying to make his first film. It was a story that was full of hope, inspired awe and optimism, and I’ve tried to bring these elements alive in the film. Selection to Oscars is a very sweet surprise and now I’m hoping for the best. And I’m really glad to have the support of UTV and Paprika Media in this venture”
UTV will also be entering the film for the Golden Globes and BAFTA awards this year.
Technorati Tags: India Academy
Del.Icio.Us Tags: India Academy
0 comments:
Post a Comment