Marketing is the new buzzword in tinseltown and the biggest and best are waking up to the worth of a good promotion strategy. Salman Khan and Ajay Devgn are no exceptions, it seems, and the duo will now be seen behind the counter, selling tickets for their upcoming London Dreams.
From the outset, director Vipul Shah had an extensive strategy in place but things didn’t quite go as planned. The team had planned to have a series of London Dreams concerts across the country, but that was put in jeopardy after concerns over the frenzy it would cause among fans, and the lack of suitable venues. The series had to be cancelled, said Intech Image company managing director S. Chakravarty, after they realised the gravity of the situation.
As an alternative, Vipul was keen to have a novel initiative. So now Ajay and Salman will sell tickets to customers at Delhi multiplexes. The makers were still a bit wary about security issues but have plumped for this initiative since it allows the stars to be sat in a closed room, manned by security while still close enough to fans across the window.
Sources tell us it’s a publicity gimmick many producers are looking to follow. With stars sat at counters there are bound to be crowds coming in. The fact that it directly influences ticket sales makes it an effective strategy.
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